EDEKA launches customer magazine in Germany

Publié le par Stéphane Jeanneteau

In a press release, Edeka has stated it is launching a free nationwide customer magazine starting 19 March under the title 'Mit Liebe' (with love). The 52-page magazine with an initial circulation of 1.7 million copies has been developed in conjunction with the corporate publishing company Burda Yukom in Munich. It is to feature reports, nutritional information and recipes. There will be four issues of Mit Liebe this year.

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