LIDL advertises in Slovenia pre market entry

Lidl in Slovenia has launched a series of four different TV spots anticipating its market entry on 29 March. In the commercials, a national football player, as well as pretend customers from Oslo, London, Barcelona and Austria, accentuate the discount retailer's ranges, particularly the fresh breads and rolls that will be baked directly in the stores. There will be 15 stores in Slovenia, opening for business in one go. The regional warehouse, featuring an area of 40,000 square metres, is located in Komenda, close to the Ljubljana airport.